
Why Elderly Parents in India Are Anxious and How to Help
The WhatsApp call comes at 3 AM your time. It’s your mother, asking if you’ve eaten dinner. You reassure her,
Founder & Chief Executive Officer
An IIT Kanpur and IIM Calcutta alum, an Industry Scholar at CIHF, Cornell University, Asheesh was a management consultant at McKinsey & Company’s India & European offices and then a Media and Education entrepreneur. His passion for quality and service in eldercare is a key driving force at Samarth.

The WhatsApp call comes at 3 AM your time. It’s your mother, asking if you’ve eaten dinner. You reassure her,

The call is never about paperwork. It starts with something small. A bank form that your father doesn’t understand. An

It usually starts with a phone call late at night. Your mother mentions, almost in passing, that your father fell

You have probably made at least one decision about your parents’ care based on something you believed to be obviously

You noticed it gradually, then all at once. Your father, who once woke before sunrise and walked five kilometres before

The call came on a Tuesday morning. Your father had not come down for breakfast. Your mother found him on
Samarth is India’s no.1 elder care organisation, serving 30,000+ senior citizens across India.
Email:
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Phone:
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