As a family, your primary points of contact will be our Care Counsellors and Care Leaders, who will be designated for your family. To give an idea, 45% of our Care Counsellors have a master's degree, including some PhDs, and 18% are MBAs or engineers. We invite them to join our team after a rigorous process, which includes references, social and financial due diligence and multiple rounds of interactions and assessments. Among the key things that we consider before hiring, apart from their skills and experience, is attitude and motivation behind getting involved in this work. Many of them are also our clients and we extend support to their parents in another city! We also ensure that the level of engagement is aligned with their availability and commitment, and a care counsellor generally manages no more than 2 families.